Dear GAP members,

We are happy to inform you that the first ever Virgin Bingo TV ad campaign goes live for 3 weeks from next Monday, 12th October

The cheeky ad promotes Virgin Bingo’s “Free Bingo” offer, with 3 hours of free bingo every day until the 2nd November.

Because of the high brand awareness Virgin enjoys in the UK, we are expecting conversion leaps as well as increased spend from existing players during and after the three weeks National TV campaign.

TV ad

The TV advert has been uploaded on Youtube, so you can already embed it on your site(s).
Check it out here: YouTube - Virgin Bingo TV ad

Banners and assorted creatives



A brand new set of themed banner creatives (like the above) are already available in the Bingo Marketing Tools section. Go and pick them up right now, they’re waiting for you.

If you’re using our trackers as is (i.e. we host the banners), no need for you to do anything about your existing banners, we have replaced them for the duration of the ad campaign for maximum optimization.

A top notch splash page has also been designed to improve conversions by keeping the customer journey as consistent as possible. The splash page comes complete with the embedded TV ad. Check it out here: Virgin Bingo - Splash Page

Remember our automated deep-linking functionalities? You can redirect all your traffic straight to the splash page by selecting “Splash page – TV ad’ in the “Target” dropdown menu when picking up new banners/text links/logos/etc…

Last but not least, we have designed an effective acquisition mailer for you to send out to your database. Just email us at affiliates@virginbingo.com if you would like to take advantage of this opportunity.

It’s a well known fact that affiliates do benefit greatly from TV and other above the line campaigns. We are taking the partnership approach, and we encourage you to give Virgin Bingo prominent position on your site(s) this October as this will increase your earnings. You’re happy, we’re happy, everyone’s a winner

Not promoting Bingo?

Remember, Virgin Games automatically crosstracks all your players, so whatever game(s) your players feel like playing (Casino, Poker, Bingo), you'll get first rate commissions. Now is the perfect time to increase exposure for Virgin Casino and Virgin Poker too, benefit from the added branding exposure and enjoy the Halo effect.

Oh, and new affiliates still get 50% for up to 2 months.

More details or questions? Ask away: affiliates@virginbingo.com

Cheers,

__________________
Pierrick Leveque
Head of Affiliates
affiliates@virgingames.com
http://www.virgingames.com/affiliates
http://www.twitter.com/virginaff

Winner “Affiliate Program of the Year” eGaming Awards 2009
Winner “Best Bingo Affiliate Manager” CAP Awards 2009
Winner “Best Casino and Gaming Affiliate Program” A4U Awards 2008